To promote the foundation Sport Compass, Richard Whitehead ran the marathon of Rotterdam in 2010 as one of the ambassadors of Sport Compass.

Around the marathon day, John Bestebroer arranged some meetings with students in Sport Business and Sports Management and  contacted the Dutch media for promotion activities around the participation of Richard Whitehead as marathon runner. 

Don't tell, but show! was the message John brought to the Dutch community about the possibilities for people with a disability.